11 · The ask

What, from whom, for what, and when it comes back. Or nothing.

Chapter 11 · Decided

If there’s an ask, this chapter says what it is, who it’s from, what it pays for, and when the money comes back. If there isn’t one, it says so. A plan with no ask is a plan, not a pitch. Guide: the full plan §11.

Draft

There’s no ask. The plan is read by the founder only, and the first run is funded by the founder and by pre-orders, as set out in Chapter 8. The plan exists to keep the founder honest.

If an outside reader appears later, such as a bank, a grant programme or a stockist, this chapter is reopened.

Decisions

Decision	Current answer	Status
Is there an ask?	No	Decided 2026-10-20
Who reads this plan	The founder only	Decided 2026-10-20

Questions for you

None. Reopen this chapter if someone outside asks to read the plan.