1 · Summary
Half a page. Written last.
Chapter 1 · Generic
What the shoe is, who it’s for, where it’s made, what it costs, what it sells for, how many, how it’s funded, and what you’re asking the reader for. Every sentence here is a compression of a later chapter, so this one is written after the others are decided. Guide: the full plan §1.
Draft
Brand name makes one sneaker, the model name: a low-top leather cupsole for the customer, in one phrase. It’s cold-cemented onto an open-mold sole by a small family factory in northern Portugal, so there’s no tooling to pay for, and that’s what makes a first run of 200 pairs viable.
A pair lands at about $45 and sells direct at $140, 3.1× landed. The first run is one colourway in sizes EU 40–45. It’s funded by pre-orders, with $X of the founder’s own money covering development and samples. The primary market is Europe / the US, and the other follows as phase two.
What you’re asking this reader for, or a plain statement that there’s no ask.
Decisions
Nothing to decide here. Each placeholder fills itself in from the chapter it links to.
| Line | Comes from |
|---|---|
| Brand and model name | Chapter 4 |
| Product, size run, colourways | Chapter 2 |
| Customer, primary market | Chapter 3 |
| Factory | Chapter 5 |
| Landed cost, price, run size, funding | Chapter 8 |
| The ask | Chapter 11 |
Questions for you
None yet. This chapter’s turn comes last.